Rías Baixas Albariño is going from strength to strength. Waitrose, a prominent grocery chain and large wine retailer in the United Kingdom, is predicting that these wines will have their mainstream moment in 2021. Stateside, sales numbers indicate that Spanish Albariño wines are landing in more and more shopping carts. Retail scan data shows nearly a 17% growth in purchases in November and December 2020 vs. 2019. Albariño also outpaced the sales growth rates for Chardonnay and Pinot Grigio, two top-selling white wines in the US, in this same period.
There is no doubt that these wines are making their way into the hearts of more and more US consumers. Really, is there any wonder? Consumer tastes are trending towards light, fresh and lower alcohol wines. These wines are so fresh, versatile and incredibly affordable. Their varying styles offer the perfect white wine for a range of food pairings and they are still a favorite choice for patio sipping. Cheers to another great year for Albariño!